DAILY REPORT
Date:
From
To
14/09/2026
Platform:
Meta Ads
Stores Summary
| Store | Total Revenue (£) | Ad Spend (£) | Total Orders | Conversion Rate (%) | ROAS |
|---|---|---|---|---|---|
| Pro Plus (Internal) | £257.96 | £67.43 | 4 | 1.97% | 3.83x |
| Pro Bio (Internal) | £0.00 | £0.00 | 0 | 0.00% | - |
| Pro Gen (Internal) | £0.00 | £0.00 | 0 | 0.00% | - |
| Pro Labs (Internal) | £0.00 | £0.00 | 0 | 0.00% | - |
| Pro X Labs (Internal) | £82.99 | £0.00 | 1 | 5.00% | - |
| Pro Elite (Internal) | £0.00 | £0.00 | 0 | 0.00% | - |
| TOTAL | £340.95 | £67.43 | 5 | 2.24% | 5.06x |
Customer Acquisition Summary
| Store | New Customers | Returning Customers | CAC |
|---|---|---|---|
| Pro Plus (Internal) | 4 | 0 | £16.86 |
| Pro Bio (Internal) | 0 | 0 | £0.00 |
| Pro Gen (Internal) | 0 | 0 | £0.00 |
| Pro Labs (Internal) | 0 | 0 | £0.00 |
| Pro X Labs (Internal) | 1 | 0 | £0.00 |
| Pro Elite (Internal) | 0 | 0 | £0.00 |
| TOTAL | 5 | 0 | £13.49 |
ADS ACC BreakDown
| Ad Account | Ads Spent | New Customers | CAC |
|---|---|---|---|
| SV's Ad Account | £0.00 | 0 | £0.00 |
| Internal Ad Account | £67.43 | 3 | £22.48 |
| Aurora's Ad Account | £0.00 | 0 | £0.00 |
| TOTAL | £67.43 | 3 | £22.48 |
Sales Revenue Breakdown
| Entity Name | Ads Spent | Sales Generated | Total Orders | ROAS |
|---|---|---|---|---|
| SV | £0.00 | 0 | 0 | 0 |
| Aurora | £0.00 | 0 | 0 | 0 |
| Internal Ad Account | £67.43 | 200.97 | 3 | 2.98 |
| £0.00 | 56.99 | 1 | - | |
| PayDay Sale | £0.00 | 0 | 0 | 0 |
| Untracked | £0.00 | 0 | 0 | 0 |
| Omnisend | £0.00 | 82.99 | 1 | - |
| TOTAL | 67.43 | 340.95 | 5 | 5.06 |
Store Performance
Agency Sales
Key Insights & Strategic Setup
1. Revenue Contribution: Total revenue reached £340.95 across 5 completed orders, driven primarily by Pro Plus generating £257.96 (75.66% of total revenue, 4 orders, £64.49 AOV) and Pro X Labs generating £82.99 (24.34% of total revenue, 1 order, £82.99 AOV); ProLabs, Pro Gen, Pro Elite, and Pro Bio recorded £0.00 in revenue.
2. Ad Spend Efficiency: Total ad spend was £67.43, entirely allocated to Pro Plus, achieving a network CPA of £13.49 and an overall ROAS of 5.06x; all other stores recorded £0.00 ad spend across internal and agency ad accounts.
3. Channel Performance: Internal Ad Account generated £134.48 in sales (39.44% of revenue) from 2 new customers with £67.43 spend; Omnisend generated £82.99 (24.34% of revenue) from 1 new customer; Untracked channels generated £66.49 (19.50% of revenue) from 1 new customer; Whatsapp generated £56.99 (16.72% of revenue) from 1 new customer; all other channels (Hanan, SV's Ad Account, Aurora's Ad Account, Whatsapp Sale) recorded £0.00 spend and revenue.
4. Traffic & Conversion: Across 240 total landing page views, the stores achieved an overall conversion rate of 2.08% (5 completed orders, 1 cancelled order), led by Pro X Labs converting at 5.00% (1 order on 20 views) and Pro Plus converting at 1.97% (4 orders on 203 views), while ProLabs (8 views), Pro Elite (6 views), Pro Bio (3 views), and Pro Gen (0 views) recorded zero conversions.